Hindmade

Challenge

Hind, a local designer, offered everything from accessories to costumes but had no defined brand identity and relied entirely on word of mouth. Her diverse range of products, each tailored to her clients' needs, made it difficult to create a cohesive logo that represented her varied work.

Ask

The goal was to create a logo and brand name that captured Hind’s fun, creative personality while standing out in a way that made her instantly recognizable. The logo needed to reflect her craftsmanship, despite the diverse range of products she offered.

Action

I used custom lettering to capture the playful, unique spirit of Hind’s work and proposed the name “Hindmade,” highlighting her commitment to handmade craftsmanship and personal touch in every piece.

Result

Hind was thrilled with her new brand identity. The logo set her apart from competitors, giving her a recognizable presence that resonated with both her existing clients and new customers.